Some websites shows suggestions at the start of the webpage itself. But when reader visits website for some specific article they are focused on that article so will not move to another article even if suggestion at the start of the page is really good. But suggesting at the end of the page will surely evoke my intrest.
But the reference that nytimes shows is not contextual. Even if you are reading a business article it is suggesting some political article so reader will not be interested. So despite introducing something out of the box nytimes lost to milk the opportunity. Am sure they will fix it very soon.
New ideas are very important but executing them to get maximum return on investment is equally important. Give your customers reason to stay on with you. And keep them happy during their stay.
Photo credit nytimes