If it’s difficult, you still didn’t get it.

Everything is simple. Yes, Everything.
If something is complex, it means you didn’t spend the right amount of time on it, with requisite Focus.
There must be times when you solved something and felt, “ohh that was Simple”. It was not simple. You worked on it to make it simple. 
If something still perplex you. You still didn’t get the right angle or right context.


Steve Jobs said “That’s been one of my mantras – focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”


What about legal document, terms and conditions, insurance docs, red herring etc? They are not simple. That’s why Nobody reads them. I am sure you don’t want your service/product to be of that class. How can you incorporate this in your company culture? Include “Make it Simpler” in your company philosophy. Whenever you are about to deliver something, Ask yourself “How can I make it simpler”.


Whatsoever is your field, things should be simple to you. Simplify. And then Simplify some more.


It’s elementary Mr. Watson.