So Right yet so wrong!

When I was reading NYtimes today I realized that when you reach end of the page one slider box slides into the page to give reference to another article. A very novel and breakthrough idea! As soon as reader reaches end of the page suggest her something more so that you can retain her for longer time on your site. These days people are getting routed to websites through some referencing links (either referred by some blog or website or mail etc) for some specific interesting article. So as soon as article is done reader will close the webpage and move on. But if you refer something when reader is done with current page, reader will surely be tempted to go to suggested page provided the reference is good and interesting.
Some websites shows suggestions at the start of the webpage itself. But when reader visits website for some specific article they are focused on that article so will not move to another article even if suggestion at the start of the page is really good. But suggesting at the end of the page will surely evoke my intrest.
But the reference that nytimes shows is not contextual. Even if you are reading a business article it is suggesting some political article so reader will not be interested. So despite introducing something out of the box nytimes lost to milk the opportunity. Am sure they will fix it very soon.
New ideas are very important but executing them to get maximum return on investment is equally important. Give your customers reason to stay on with you. And keep them happy during their stay.

Photo credit nytimes